We get attached to newer brands if they provide greater value, especially at equal or lower cost. Why do we care about "competition" when it's ultimately all a

We get attached to newer brands if they provide greater value, especially at equal or lower cost. Why do we care about "competition" when it's ultimately all about the user experience? The streaming market has a surfeit competition right now and customers loathe having to juggle between half a dozen different services just to get the content they want to watch. In that space, some are even yearning for a return to monopoly, or cable.