> One camp wanted to build the entire business around their realtime API. ... The other camp looked at Google’s advertising model for inspiration, and decided t

> One camp wanted to build the entire business around their realtime API. ... The other camp looked at Google’s advertising model for inspiration, and decided that building their own version of AdWords would be the right way to go. There was a 3rd camp, those who wanted Twitter to become a protocol instead of a silo. From the sounds of it this camp must have been especially small. It's a shame, it was the only way to make it viable long-term.