You know that's the argument used against people switching channels during advertising breaks, right? And against the mute button? And against the VCR? And a

You know that's the argument used against people switching channels during advertising breaks, right? And against the mute button? And against the VCR? And against DVRs? When I buy the newspaper I don't read every ad in the paper. I might even skip an entire section of the paper. If you have the money you could even pay someone to clip out the articles and get no advertising at all. History therefore 1) provides strong evidence that the unwritten social contract you are thinking has a clause that people are free to do what they can to avoid advertisements, and 2) shows that pro-advertising people will try to guilt trip them over exercising that clause. Just like you are doing.