For many, the terms 'luxury' and 'premium' are interchangeable, signifying both high quality and exclusivity. Most Apple users, may not be able to list specific

For many, the terms 'luxury' and 'premium' are interchangeable, signifying both high quality and exclusivity. Most Apple users, may not be able to list specific specs of their devices — a testament to the brand's focus on overall user experience rather than technical details. Ask any Apple user if their device is superior to that of the competition, and the majority will affirm it does, because it just feels premium.