What is the consequence for security breaches? Usually some negative press everyone forgets in a week. Maybe a lost sale or two, but that's hard to measure. If

What is the consequence for security breaches? Usually some negative press everyone forgets in a week. Maybe a lost sale or two, but that's hard to measure. If you're exceedingly unlucky, an inconsequential fine. At worst paying for two years of credit monitoring for your users. What's the risk? The stock price will be back up by next week.