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There's this quote from Andy Warhol that I think has great explanatory power: > What's great about this country is that America started the tradition where the
by cjs_ac 2y ago
There's this quote from Andy Warhol that I think has great explanatory power:
> What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca-Cola, Liz Taylor drinks Coca-Cola, and just think, you can drink Coca-Cola, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.
The UK has the exact opposite of this. Everything that's for sale here is finely graded according to the buyer's budget and taste. Where someone chooses to do something as innocuous as their grocery shopping in the UK says an awful lot about them.
If you visit the UK without an awareness of all these little class indicators, you'll probably find yourself frequenting establishments that target the lower end of the socioeconomic scale, because discretion is highly valued by those at the top. There is truly excellent food to be had here - British cheeses win more international awards than French ones, for example - but if you don't know where to find the good stuff, you'll end up getting the slop the lower orders have to put up with.
- oblio 2y ago> The UK has the exact opposite of this. Everything that's for sale here is finely graded according to the buyer's budget and taste. Where someone chooses to do something as innocuous as their grocery shopping in the UK says an awful lot about them. Just sayin', I went shopping in... Denver? Let's just say that there was a mall with a bunch of shops and further down the street another bunch of shops. The public at Nordstrom was wildly different than at the Gap which was also different than the one at Ross. Similar story for stuff like Walmart versus Whole Foods. The US has a lot of social stratification, too. They just like to ignore those parts, especially in their advertising.
- cjs_ac 2y agoIn Watching the English, Kate Fox gives a thorough explanation of how much she can pin down someone's social class by what they buy at Marks and Spencers (which is a department store that's branched out into groceries). I forget the exact details, but I think it was that doing a full food shop there made you upper-middle class, buying some food items there made you middle-middle class, and buying food items for special occasions there made you lower-middle class. Buying clothes from M&S makes you middle-middle class, and buying homewares makes you lower-middle class. The upper class don't shop at M&S at all, and the working class only buy clothes or homewares from there if they want something special. (I think - it was a while ago that I read it.) And that's just one shop. Everywhere does social stratification, but nowhere does it like Britain.
- thruway516 2y agoIndia would like to have a word with you.
- ss64 2y ago'Watching the English' is nearly 40 years old now and a lot of things have changed. M&S is no longer hugely more expensive than other stores, for food I think Waitrose has taken its place. Also this article is veering into the idea that class is all about money, which may work in the US but is far from being true in the UK.
- jvvw 2y agoThere is an updated version by the way. Don't know if that bit has been updated. I still think doing your whole food shop at M&S is 'higher class' than doing it at Waitrose, but it's weird because of the M&S Simply Food shops which are more geared I think to somebody in a city buying a day or two's food. And you are right, class is much much more complicated than just money :-)
- DoughnutHole 2y agoHonestly the focus on financial stratification here highlights the differences between what class means in the UK and the US. In the US class distinction is (almost) entirely down to money. If you’re rich you can buy nicer things than someone poorer and so you can be immediately sorted into a higher social class. In the UK just because you’re rich that doesn’t make you upper class. British society is riddled with subtle dress coding, language, and social cues designed to trip people up and differentiate the nouveau riche from the real old money aristocracy.
- oblio 2y agoTrue, but even in the UK, I imagine that once you have the money, the next generation will be integrated, if you want to. You'll live in the right neighborhood, your kids will go to the right schools, problem solved. It's just slower and doesn't include you directly, true.
- cjs_ac 2y agoOh no, 'climbing the greasy pole' takes at least three generations. The 'right neighbourhood' is itself a complicated concept, because the working and middle classes in the UK live cheek-by-jowl. I live in a street of rundown Victorian working-class houses that are so close to each other and the street that everyone has net curtains in their windows to stop passers-by from seeing in, but from my bedroom window I can see into the back gardens of the comfortable 1930s middle-class houses in the next street, which have leafy front gardens to provide privacy. As for schools, much of the middle-middle class and all of the upper-middle and upper class pay fees to educate their children at private schools, some of which charge more than a software engineer's salary in annual fees.
- DoughnutHole 2y agoIt takes many generations, really. Having money doesn’t easily buy you a hereditary lordship. You might be able to buy a load of land but probably not a prestigious ancient estate because the families that own them would usually rather let them fall into disrepair than sell them. Money will buy your kids a place in prestigious public (read: private) school so they can rub shoulders with upper class kids and have connections when they grow up. But those upper class friends will always know that you and your kids are really just jumped up middle class since your great great great great grandfather wasn’t the Duke of Norfolk or some such. For reference Kate Middleton’s family are wealthy multi-millionaires, and have been wealthy going back to the 19th century. When she married Prince William the press still waxed lyrical about the fact that the Prince of Wales was marrying a “commoner”. Really the only rock solid way to wash away the middle class stink from your kids is to marry into the real top level of the upper class.
- adestefan 2y agoWarhol wrote that in 1975 when the US was a lot different.
- unholythree 2y agoYeah people forget that Sushi was once considered very adventurous to most people, and than a huge percentage of American men only first experienced hot sauce as Tabasco sauce in the army. Other than ethic enclaves I think the American palette was historically considered pretty underdeveloped.