Exactly. The unspoken thing about startups/the mom test is that now the majority of startups try to do it that way. Well, 90% of startups still fail. So why

Exactly. The unspoken thing about startups/the mom test is that now the majority of startups try to do it that way. Well, 90% of startups still fail. So why do the thing that 90% of the time doesn't work? Really successful startups tend to be strongly unique and lead by a few years of personal experience with the problem. Perseverance and defiance(to the way things are/problem remaining) can't be bought though and it won't sell a book.