I concur. The following stood out to me; >> was thinking about making a product, they’d invite this person to hear the pitch and if they didn’t like or underst

I concur. The following stood out to me; >> was thinking about making a product, they’d invite this person to hear the pitch and if they didn’t like or understand it, they wouldn’t make it. He says this like it's a bad thing. When really the company is just trying to find out if the thing being pitched can be sold to a not-engineer. Too often engineers love an idea because it "can be done". They can list features all day long, but lack the skills to understand (or articulate) the benefits to the prospective customer.