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"The ads are the default content object (the tweet) and are delivered right in the primary user experience (the feed/timline)." True, but this is also why it's

• mikejarema 14y ago
  Agreed. But you could argue that once Twitter (and FB) tweak sponsored content to the point where it's no longer annoying or is actually share-worthy, that they've nailed this rev model.
  • tomjen3 14y ago
    At that point, they will become obsolete. Why? Because then the advertising agencies will have a way to make content people want to read and share and therefore they can rely on people sharing it, at no cost to them.
    • mikejarema 14y ago
      True, that's a solid point, thanks for the reply. However, ad agencies typically get paid more for spending more, so I don't think a "no cost" campaign works well for covering their costs. Of course there's probably agencies out there that do/will pitch this type of campaign, and charge for the ideation + production. But virality is usually an empty promise. Alternatively, increasing the k-factor on an already successful campaign is something agencies will want, so I believe they will fork out for these sponsored placements regardless. All told, I really do think some secret sauce for targeting (aided by Twitter's/FB's data insights) plus some cool content produced by the brands/agencies will win out as the monetization strategy for social networks.