3 ms·
> "Apple is a business, it doesn't exist for altruistic reasons." While true in a strictly short term sense, not being "nice" is the sort of thing that erodes
by polymatter 14y ago
> "Apple is a business, it doesn't exist for altruistic reasons."
While true in a strictly short term sense, not being "nice" is the sort of thing that erodes your brand image. One too many of these sorts of stories stick in a consumers head to create a generally negative image, which can be extremely hard to reverse (see Scoda).
And for a luxury company like Apple, brand image is everything.
- sbuk 14y agoSo it's ok for Google to lie and steal? http://arstechnica.com/tech-policy/2012/01/google-caught-pilfering-kenyan-business-directory-in-sting-operation/ http://arstechnica.com/tech-policy/2012/01/google-caught-pil... A far, far worse abuse of trust wouldn't you say? as was a serving member of a board of directors not initially declaring a conflict of interest. This will be, as we say in the UK, tomorrows fish and chip paper.
- fpgeek 14y agoSlow down there. First, you're conveniently omitting the part where Google apologized and fired the people involved: http://www.guardian.co.uk/technology/2012/jan/30/google-mocality-action http://www.guardian.co.uk/technology/2012/jan/30/google-moca... Second, as for Eric Schmidt not disclosing his conflict-of-interest, it's not like the Android acquisition (and its relationship to Google's mobile ambitions) was some deep, dark secret (like the iPhone was): http://www.webcitation.org/5wk7sIvVb http://www.webcitation.org/5wk7sIvVb And that was public over a year before Eric Schmidt joined the Apple board: http://www.apple.com/pr/library/2006/08/29Google-CEO-Dr-Eric-Schmidt-Joins-Apples-Board-of-Directors.html http://www.apple.com/pr/library/2006/08/29Google-CEO-Dr-Eric... It seems to me that if anyone had the responsibility of keeping Schmidt off of the Apple board because of a conflict-of-interest between Android and the iPhone, it was Apple.