Right, and like the article says, that's at least partially a patriarchal society drilling into them what "a real man" should look like and also that they shoul

Right, and like the article says, that's at least partially a patriarchal society drilling into them what "a real man" should look like and also that they should only date such men. But even 40 years ago counter cultural hippies were doing fine. Maybe there was a dry spell of that in the 90s but certainly modern women are open to "nontraditional" men, especially once you look outside the west. E.g. what a westerner would consider "effeminate" is usually considered attractive in men in South Korea. In the west there's certainly a large portion of women that find "nontraditional" men attractive.