That isn't just recent automotive seats. I've been having that problem for decades. Particularly bad offenders are Budget rental trucks and airline seats. But

That isn't just recent automotive seats. I've been having that problem for decades. Particularly bad offenders are Budget rental trucks and airline seats. But it is getting worse. The more ergonomic they try to make the seat, the worse it is to sit in. My usual reaction to renting a car is, "Well, there's another model that I'd never consider buying."