I like to say that ideas are a multiplier. The best idea in the world without execution: worth zero. A very simple idea (say, a hamburguer stand) but executed

I like to say that ideas are a multiplier. The best idea in the world without execution: worth zero. A very simple idea (say, a hamburguer stand) but executed well is worth a lot. Then you have everything in between. Like you say, even a mediocre execution on a great idea can be worth something - which is often the case of business software. You do run the risk of a competitor out-executing you, and the risk is greater the worse the execution was.