Briefly, you need to grow in ways that are separate from your existing career path. For example, working on an idea that doesn’t belong to you — that is the wr

Briefly, you need to grow in ways that are separate from your existing career path. For example, working on an idea that doesn’t belong to you — that is the wrong frame. Avoid leaping to solution thinking and look at actual problems. Talk to other people outside your company to see if they have the same problem. Then, try different approaches to solving it. If you get really lucky you will end up with customers that tell you exactly what they need you to build for them. You still will not be working on an idea that belongs to you. But the business will.