That's already how Consumer Reports works, but they don't have the capital and reach to really make much of a difference. Their reviews are also kind of gamble

That's already how Consumer Reports works, but they don't have the capital and reach to really make much of a difference. Their reviews are also kind of gamble in terms of reliability. The negative reviews from a mass of real buyers will often find things Consumer Reports did not. It's a lot easier to post a negative review directly than to go through the reporting process of Consumer Reports.