There is a big difference between targeting your product and messaging and turning away business. If you are having to turn away business, you may have the wron

There is a big difference between targeting your product and messaging and turning away business. If you are having to turn away business, you may have the wrong ICP. You turn away business because of the opportunity cost, not because of the profile. If you are turning away customers because you are busy servicing better ones, you are not going out of business.