Do not miss the link to Denning's prior review of Roger Martin's "Fixing the Game", http://www.forbes.com/sites/stevedenning/2011/11/28/maximizing-shareholder-

Do not miss the link to Denning's prior review of Roger Martin's "Fixing the Game", http://www.forbes.com/sites/stevedenning/2011/11/28/maximizing-shareholder-value-the-dumbest-idea-in-the-world/ http://www.forbes.com/sites/stevedenning/2011/11/28/maximizi... where he explains why maximizing shareholder value is misguided.