> Given search is a near total monopoly It is not a monopoly where people don't have a choice. Bing and its derivatives exist, also Yandex and Baidu and severa

> Given search is a near total monopoly It is not a monopoly where people don't have a choice. Bing and its derivatives exist, also Yandex and Baidu and several smaller players. Bing is installed by default on every Windows PC. Not only that but the EU is watching Google very closely for antitrust violations, like they did with Internet Explorer back in the days. Google cannot afford to suck too much or it won't last long. And there is not much lock-in when it comes to search engines.