I think Google's aggressive tracking and targeting skews search results. Even technically logged out they know who you are. They have your IP associated with yo

I think Google's aggressive tracking and targeting skews search results. Even technically logged out they know who you are. They have your IP associated with your account. So your incognito results aren't likely to be very different from your logged in results. Not saying they'll be totally different from mine but incognito mode alone isn't anonymizing you to Google. For reference I did the same search on Google. I do not use Google search by default nor do I ever log in from non-private sessions. I got the same results as you...after one full viewport scroll. Half the SERP is an "AI Overview", below that are some sort of page summaries (not links) for "Secure Your Data", and then finally one full viewport scroll down is the first external link. DuckDuckGo (my default search engine) isn't doing too much better. The same search gets me three ads before an actual search result. The ads take up 75% of the viewport. Then after only a single outgoing link there's a bunch of links to video results. To me both SERPs contain mostly garbage. I didn't ask for some AI summary. Nor did I ask for Google to summarize a bunch of pages. I also didn't ask DDG for video results which typically aren't meaningfully different from identified ads.