3 ms·
It’s possible for a company to completely misidentify their ICP, typically because it’s what they want their ICP to be rather than who it is. It sounds like tha
by scott_w 2y ago
It’s possible for a company to completely misidentify their ICP, typically because it’s what they want their ICP to be rather than who it is. It sounds like that happened in your case: they wanted to target a customer that either didn’t exist or who their contracting services were a shockingly poor fit for.