There's not a whole lot can be done about fragmentation in search results for airlines that don't want to participate in comparison sites. The only way to fix t

There's not a whole lot can be done about fragmentation in search results for airlines that don't want to participate in comparison sites. The only way to fix that is for the airlines themselves to make the decision to change, and Southwest doesn't really have much to gain by doing so because they have a reputation for being a discout carrier despite having fares that are usually more expensive than many other major carriers. Same thing with Spirit Air. I usually maintain a short list of airlines that I know don't show up on travel sites and perform separate searches. Not the easiest thing in the world, but certainly not what I would consider a major pain point in my day. In any case I don't see how Hipmunk eases that process at all. To me it is just a different view setting for a typical search site, which seems more like a feature than a game-changing business. Maybe I'm wrong, but I've tried searching the site a couple times but went back to using Bing and Kayak because I think they offer the best travel search that I've seen. I don't have anything against the site or its founders, I just have a hard time believing articles like this that rave about how much better the process is. I just don't see it, and based upon what others have written I think a lot would agree. It's not about being a naysayer, I just like to try to keep an objective viewpoint regardless of who is behind the business. If I thought it was an awesome service, I would certainly give it it's due.