4 ms·

I asked a tomato farmer about this once, and he said that supermarkets only buy varieties that transport well without bruising; taste is secondary.

• simonsarris 14y ago
  That seems too bad but ultimately reasonable, as it is the eyeballs that select the tomato, to the mouth's eventual misfortune. People of course would prefer tasty vegetables, but I imagine that one of the most common (if not the most common) reason after pricing that people do not shop at supermarket X is that "the produce looks like shit there." If that's at all a differentiating factor, well, this is what we get.
  • euoia 14y ago
    If it is a matter of bruising then it would ultimately effect the taste as well - or at least the mouthfeel, which is arguably part of the taste if you use the tomato in a salad rather than a stew. Perhaps the solution is simply to educate consumers better.