>These Data Processing Terms will take effect on the Terms Effective Date and, notwithstanding expiry of the Term, remain in effect until, and automatically exp

>These Data Processing Terms will take effect on the Terms Effective Date and, notwithstanding expiry of the Term, remain in effect until, and automatically expire upon, deletion of all Customer Personal Data by Google as described in these Data Processing Terms. Their legal docs do not point to a pre-existing duration after which they delete the data. https://www.google.com/analytics/terms/dpa/dataprocessingamendment_20200816.html https://www.google.com/analytics/terms/dpa/dataprocessingame... https://support.google.com/google-ads/answer/10769131?hl=en https://support.google.com/google-ads/answer/10769131?hl=en