is this whole thing a B2B proposition (someone hosts data, someone else pays for the delivery of the part of this data they need - which is great, don't get me

is this whole thing a B2B proposition (someone hosts data, someone else pays for the delivery of the part of this data they need - which is great, don't get me wrong) or could this also become a "consumer" B2C thing? (i.e. I sell digital crap, and charge users via Amazon).