> The onus of understanding what your product actually is, is not on the user. I find this a little odd. In the specific case of Google+, I'm not seeing much n

> The onus of understanding what your product actually is, is not on the user. I find this a little odd. In the specific case of Google+, I'm not seeing much need for people understanding what it actually is. I mean, sure, that lack of understanding will curtail a large group of users from using it... except that the deep integration with the rest of Google's products minimize any need for explicit usage. It really depends on what Google itself wants with the product. Yes, the whole "active users" thing is a serious dodge if the goal is to compare it to Facebook or rate the level of engagement or what not... but that kind of thinking also changes how developers imagine the product and contributes to the way they prioritize features internally. In the long run, I suspect that's more useful than getting good press.