The same way you'd measure anything else at a company: productivity. A company's purpose is to make products and money, not to build the culture the CEO wants.

The same way you'd measure anything else at a company: productivity. A company's purpose is to make products and money, not to build the culture the CEO wants. If there's data showing that thousands of cumulative hours of commuting leads to more productivity or innovation or whatever, then by all means let's see it. But this is just the open office fad in new clothes. With open offices, the thing which conveniently cost less money also supposedly improved innovation and collaboration. No serious research demonstrates this. With RTO, the thing which conveniently gives middle- and upper-management warm annd fuzzy feelings about their life choices also supposedly increases innovation and collaboration. Again, no serious research demonstrates this. But none of this matters. If this is what the company wants to do, then that's what it wants to do. The CEO can make decisions for whatever reason they want, and if the board are okay with it and the results, then that's the decision. I do wish more C-levels would be honest and just say, "I want to see you all here, because I'm not confident that work will get done if you're not here." At least then no one's insulting anyone's intelligence.