> but actually kinda charmed by this quirky marketing gimmick. Calling yourself 'charmed' by an insecurity-driven marketing shtick that denies rational competi

> but actually kinda charmed by this quirky marketing gimmick. Calling yourself 'charmed' by an insecurity-driven marketing shtick that denies rational competition is certainly one reaction. "The book burning was abhorrent, in principle. But the lights were so calm and the fire was so warm... I was actually kinda charmed!"