I'd like to get your opinions about a new tool http://www.bulkmailapp.com http://www.bulkmailapp.com, a mass email merging tool to send personaliaed emails en

I'd like to get your opinions about a new tool http://www.bulkmailapp.com http://www.bulkmailapp.com, a mass email merging tool to send personaliaed emails en masse to bloggers and contacts. what do you think about the selling message/product pitch on the site? Thanks