Sometimes things like this only make the present naming conventions look like they actually kinda make sense. It's kinda like "what if brand recognition or back

Sometimes things like this only make the present naming conventions look like they actually kinda make sense. It's kinda like "what if brand recognition or backwards compatibility didn't exist". (and i'm sure even changing iphone to "phone" would somehow be a breaking change in some places.) I'll take "iPhone 16 Plus" over "Apple Phone 6.7" 2024". As for the litany of suffixes, it's so much easier (and actually makes more sense) to not take them so seriously or literally, because it's all just vibes based. "What's more Pro-er than Pro? maybe it's Max, maybe it's Ultra, whatever "sounds right". The way people get some kind of impression from a product or brand or a name isn't gonna be so neatly lined up ever. Like, this is one of those cases where advertising and branding shows up as kind of an actual art aimed to convey and evoke some kind of emotion, as opposed to just 'lining it all up'. Apple's branding is so focused on emotional appeal, so something like this just removes it. It doesn't matter what "Air" means, it's just a vibe. (and people do just want that, which they did find out when they tried to leave macbook air behind)