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Yes. If everyone chooses the lifetime deal and nobody is choosing the recurring deal, it probably means the lifetime deal is much better than the recurring deal
by hiAndrewQuinn 2y ago
Yes. If everyone chooses the lifetime deal and nobody is choosing the recurring deal, it probably means the lifetime deal is much better than the recurring deal for all segments of your userbase.
You should ideally keep increasing the lifetime deal price until you hit the point where you see a non-negligible number of people choose the recurring plan first, then decide where to go from there. That's just common sense for the profit-maximizer.
- jainvivek 2y agoGood points, thanks. I had taken an extreme stance, and removed lifetime deal altogether to check adoption of recurring plans. Can you suggest how should lifetime price compare against yearly price?
- satvikpendem 2y agoI use the metric of 2 to 5 years worth.
- jainvivek 2y agoI see. At my product stage, I am thinking of turning yearly plan into lifetime.