For us, it's the huge existing user base of people who know how to do authoring/publishing in WordPress. (Even if they don't have the skills to understand what

For us, it's the huge existing user base of people who know how to do authoring/publishing in WordPress. (Even if they don't have the skills to understand what they're doing installing plugins sensibly, we mostly don't hand over Admin role accounts ion we don't have to.) I don't want to hand hold a small business owner through writing markdown or how to commit to git to get their homepage edited. I want to be able to tell them "Just ask around your staff or family or friends, someone will know how to update your wordpress site, or one of them will at least know somebody who can. Failing that, go to your local craft/hipster coffee place and ask anyone with a laptop open for suggestions."