Well Squarespace is a household name because 90% of their operating budget is ads repeating their name over and over. But yes for an SMB the difference between

Well Squarespace is a household name because 90% of their operating budget is ads repeating their name over and over. But yes for an SMB the difference between $5/mo and $30/mo is nothing and Squarespace does have a nice onboarding process. But for an individual $5/mo and $30/mo is a completely different tier of service. The kinds of things people use personal sites for is not worth 1.5 Netflix subscriptions.