What is the solution then? Ads are going to be integral part of the Internet. Ads need native integration that is clean and unobtrusive. Nobody complains about

What is the solution then? Ads are going to be integral part of the Internet. Ads need native integration that is clean and unobtrusive. Nobody complains about Google AdWords. There is whole new industry of SEO/SEM around it. I'm hopeful about "sponsored stories" or "sponsored tweets". I hope they will do well because they won't distract user like banners or interstitial. User can completely ignore sponsored stories. MySpace was train-wreck due to its UI and it was never popular in masses (only teens loved it). Digg failed due to major UX upgrade and users fled to Reddit.