What are their incentives currently causing them to do? Lobby the government, spy on private citizens, sell influence, make products increasingly user-hostile..

What are their incentives currently causing them to do? Lobby the government, spy on private citizens, sell influence, make products increasingly user-hostile... why do we pretend that a profit motive results in good behavior even in the face of evidence that it does not, at least in this one case we're talking about taking action on?