If I had business concerns, I would talk to users and try to understand why some pick recurring payments and why others pick one time purchases. Then I would r

If I had business concerns, I would talk to users and try to understand why some pick recurring payments and why others pick one time purchases. Then I would reconsider my offerings based on how each group provides or does not provide business opportunities. Anyway raising the price of the lifetime product is the simplest way to encourage price sensitive customers into recurring plans. If that doesn’t change their choice, revenue increases.