> The best thing to do is forget all of it, estrange yourself from the word “creativity” entirely, and start with the extremely bizarre fact that humans write s

> The best thing to do is forget all of it, estrange yourself from the word “creativity” entirely, and start with the extremely bizarre fact that humans write songs and novels and solve math problems, and we don't know how this happens. (Found in note [10] in the article.) This reads, very much in a positive way, like someone is describing the idea of "root cause analysis". That bodes well for this person to epistemicly "know" stuff like they write about. At least they'll be more likely to "know that they don't know" yet, which is a necessary step along the way. It reminds me of a saying I've heard: "Forget what you know." ("Forget" is even in the quote. I wouldn't be surprised if the author is familiar with the saying.) Perhaps more clearly, "Forget what you think you know." The idea being for one to identify and challenge their assumptions in order to work it out from "first principles".