I took my kids to those as well. For Fellowship we took our time getting popcorn etc, not caring about missing previews… boy was I surprised when we walked in a

I took my kids to those as well. For Fellowship we took our time getting popcorn etc, not caring about missing previews… boy was I surprised when we walked in and it had already started. Made sure to be early for The Two Towers so we did not miss the iconic opening scene. And to the point of the linked blog post… they ran several spoiler-filled ads before the movie started (to be clear: before the starting time, while people were filing into their seats).