> And yet, I still don't think that explains what's going on with people. And the frank truth is, I don't have an explanation. Humans are social creatures and

> And yet, I still don't think that explains what's going on with people. And the frank truth is, I don't have an explanation. Humans are social creatures and feel the need to align with those around them. Combine this natural inclination with social media algorithms that show you more and more of whatever they have determined to be "engaging content", and you get a feedback loop that spreads viral content and drives people insane.