You may or my not recall, but the OG ad-blocker, ad-block plus, struck a deal with the advertising industry where they would let through vetted ads that were de

You may or my not recall, but the OG ad-blocker, ad-block plus, struck a deal with the advertising industry where they would let through vetted ads that were deemed non-invasive. Basically a truce where users would get "lite" ads and advertisers would get more impressions. There was a user revolt, people flocked to U-block, and ad-block plus died. Advertisers are greedy, but don't be a fool and think users are not equally (if not eve more) so.