A lot depends on the kind of clients you want. If you want to be subbed out work or hired short term by an existing development team, marketing your persona, ma

A lot depends on the kind of clients you want. If you want to be subbed out work or hired short term by an existing development team, marketing your persona, maintaining a technical blog, and other things will definitely help. But if you're like me, you want to work directly with founders and small businesses. They tend to trust companies, they seem more... permanent (even though it costs $100 and an hour of paperwork to put one together) And it's also all about appearances. Say you attend a networking event. When you pass out a business card with "ABC Consulting" and your name followed by "President", I'm almost certain the results would be better than "Brennan Dunn, Web Developer". There are a few other benefits that come with being under a company. I've realized the need for some pretty firm processes: payment schedules, handling additional scope, etc. And I think it's easier to stick to processes when they're a company thing, even if it's just you. Second, if you get more work than you can handle and need to subcontract things out under you, you'll want to manage that as a company.