This is of course the right answer, reality is often easier to change than software when the goal is to keep reality and software in sync. So much harder to sa

This is of course the right answer, reality is often easier to change than software when the goal is to keep reality and software in sync. So much harder to say no that it sounds though - sales is saying yes to everything they can, board is pressuring for more sales, the users are taking every possible opportunity to shift blame onto the software, and engineering is buckling under the churn of changing business goals every quarter.