There's also the Bernays approach: sell your design as filling some emotional need and convince the stakeholders that they have that need. Automobiles will mak

There's also the Bernays approach: sell your design as filling some emotional need and convince the stakeholders that they have that need. Automobiles will make you free! This kind if free software is "free as in beer" and who doesn't want more beer? My queuing system will make you virile and attractive! Whatever works.