I agree, I think it's mainly due to indie devs being cash poor and time rich at the beginning of the product's lifecycle, so they do more organic marketing (or

I agree, I think it's mainly due to indie devs being cash poor and time rich at the beginning of the product's lifecycle, so they do more organic marketing (or none at all, lol) but then they never learn to invest in ads. There really should be an ads course for indie devs, or something to that effect. I learned ads due to running an entirely different business and it's pretty successful, but I've only scratched the surface for using ads in typical SaaS products.