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On paid ads – I’ve also noticed indie devs often dismiss them. It just takes time (and some money) to find what works for your product. You've got to keep exper
by _kush 2y ago
On paid ads – I’ve also noticed indie devs often dismiss them. It just takes time (and some money) to find what works for your product. You've got to keep experimenting until something works and when it works, double down on it. I've had success with both search ads and display ads.
If your product converts well, your ads will usually work in your favor. Although, designing a good ad creative is like building a product: it needs a clear value and a strong CTA to drive clicks.
Meta ads, for example, has been my top source of users for one of my apps[1].
[1] Unwind - https://apps.apple.com/us/app/unwind-daily-breathwork/id1470613384 https://apps.apple.com/us/app/unwind-daily-breathwork/id1470...
- satvikpendem 2y agoI agree, I think it's mainly due to indie devs being cash poor and time rich at the beginning of the product's lifecycle, so they do more organic marketing (or none at all, lol) but then they never learn to invest in ads. There really should be an ads course for indie devs, or something to that effect. I learned ads due to running an entirely different business and it's pretty successful, but I've only scratched the surface for using ads in typical SaaS products.