The difference is that we are not talking about advertising as a sandboxed economic activity, but digital advertising on a common internet platform that is evol

The difference is that we are not talking about advertising as a sandboxed economic activity, but digital advertising on a common internet platform that is evolving into the only platform for practically everything that happens. Old style phone, radio, print communications are dissapearing in real time, everything is routed digitally over the internet. Adtech with its "move fast and break things" morality conquered the internet hill, but it cannot defend that hill for much longer. Integrating vital functionalities for the digital economy (identity, payments, exchange of sensitive data etc.) cannot all be driven and controlled by adtech interests and designs. The dog is much, much bigger than the tail. If Mozilla cannot help precipitate the new normal it should at least make sure it has ongoing relevance when the inevitable happens.