5 ms·

Weird Logos That Work (and Why They Do)

35 points by jwilliams 18y ago

tptacek 18y ago
The logos here that aren't gimmicky are totally predictable, and very few of them are "weird". If you liked this post, you will love the "Brand New" blog, which does dissections of rebrandings on a weekly basis. It's one of the very best design blogs on the net: http://www.underconsideration.com/brandnew http://www.underconsideration.com/brandnew Brand New has solid writeups on the LSO and London Museum logos, which are the only two companies in this list I think I even recognize.
- asdflkj 18y ago
  What are some other good design blogs?
  - replicatorblog 18y ago
    Some great general purpose design blogs are: www.core77.com - focuses on industrial design. There is a blog, but also a portfolio and jobsite for designers (www.coroflot.com) www.designobserver.com - is also great. The writers are some of the top practitioner in the world. It is a little NYC biased, and a touch snobby, but a great resource. www.thedieline.com - is a blog focused entirely on packaging design. Frequently updated with great design examples. One nice thing about this blog is that they feature high end stuff in boutiques and clever designs you could find at a super market.
  - GHFigs 18y ago
    Far too many to list, much less read. Find one that you think is good, and subscribe to the ones they link to. Avoid ones that: never criticize; very frequently post lists, free brushes/templates/vectors/tutorials; use the word "inspiration"; never post anything whose design-relatedness is indirect or not immediately clear or without commentary; or are authored by recent graduates.
    - tptacek 18y ago
      Give me your top 3, will you?
  - tptacek 18y ago
    I Love Typography is the only other design "blog" I read, although I have a bunch of clip blogs like Monoscope and Aisle One.
- replicatorblog 18y ago
  I agree, Brand New is one of the most focused an interesting design blogs around. analytically dissects the change before opining. Also does a great job showing the before and after and doing some research. Really adds value where most blogs are just links with a sentence or two of filler.
jwesley 18y ago
This post is stolen from this site: http://vectortuts.com/articles/20-weird-logos-that-work-and-why-they-do/ http://vectortuts.com/articles/20-weird-logos-that-work-and-...
- jwilliams 18y ago
  ? That looks like the same site.
dfens 18y ago
For "Modern Nerd" he didn't mention that the N and the D are the same character, putting two words into one, which I think looks very cool.
evdawg 18y ago
I'm sorry, but I just don't see many of those as weird. They're (mostly) well-designed and carry an obvious metaphor, as any good logo should. Clever, maybe. Weird, no.
Sekenre 18y ago
I find the painfully obvious commentary insulting. It's like reading an office supplies catalog, "Our elastic bands come in many useful colours, and incorporating it's classic, world renowned, dimensions, can be used to put your original mark on a simple, multi-functional binder to keep all those important things together." IT'S A RUBBER BAND! Of course if the logos weren't obvious, they wouldn't be good logos now would they? Love, Captain Obvious

35 points by jwilliams 18y ago

The logos here that aren't gimmicky are totally predictable, and very few of them are "weird". If you liked this post, you will love the "Brand New" blog, which does dissections of rebrandings on a weekly basis. It's one of the very best design blogs on the net: http://www.underconsideration.com/brandnew http://www.underconsideration.com/brandnew Brand New has solid writeups on the LSO and London Museum logos, which are the only two companies in this list I think I even recognize.

asdflkj 18y ago
What are some other good design blogs?
- replicatorblog 18y ago
  Some great general purpose design blogs are: www.core77.com - focuses on industrial design. There is a blog, but also a portfolio and jobsite for designers (www.coroflot.com) www.designobserver.com - is also great. The writers are some of the top practitioner in the world. It is a little NYC biased, and a touch snobby, but a great resource. www.thedieline.com - is a blog focused entirely on packaging design. Frequently updated with great design examples. One nice thing about this blog is that they feature high end stuff in boutiques and clever designs you could find at a super market.
- GHFigs 18y ago
  Far too many to list, much less read. Find one that you think is good, and subscribe to the ones they link to. Avoid ones that: never criticize; very frequently post lists, free brushes/templates/vectors/tutorials; use the word "inspiration"; never post anything whose design-relatedness is indirect or not immediately clear or without commentary; or are authored by recent graduates.
  - tptacek 18y ago
    Give me your top 3, will you?
- tptacek 18y ago
  I Love Typography is the only other design "blog" I read, although I have a bunch of clip blogs like Monoscope and Aisle One.
replicatorblog 18y ago
I agree, Brand New is one of the most focused an interesting design blogs around. analytically dissects the change before opining. Also does a great job showing the before and after and doing some research. Really adds value where most blogs are just links with a sentence or two of filler.

jwesley 18y ago

This post is stolen from this site: http://vectortuts.com/articles/20-weird-logos-that-work-and-why-they-do/ http://vectortuts.com/articles/20-weird-logos-that-work-and-...

jwilliams 18y ago
? That looks like the same site.

dfens 18y ago

For "Modern Nerd" he didn't mention that the N and the D are the same character, putting two words into one, which I think looks very cool.

evdawg 18y ago

I'm sorry, but I just don't see many of those as weird. They're (mostly) well-designed and carry an obvious metaphor, as any good logo should. Clever, maybe. Weird, no.

Sekenre 18y ago

I find the painfully obvious commentary insulting. It's like reading an office supplies catalog, "Our elastic bands come in many useful colours, and incorporating it's classic, world renowned, dimensions, can be used to put your original mark on a simple, multi-functional binder to keep all those important things together." IT'S A RUBBER BAND! Of course if the logos weren't obvious, they wouldn't be good logos now would they? Love, Captain Obvious