3 ms·

Google will let you target on the following. Especially by combining criteria you can narrow things down to very small specific groups of people. If a person in

Google will let you target on the following. Especially by combining criteria you can narrow things down to very small specific groups of people. If a person in that campaign then clicms and enters a name and email I have a better profile on them as a person than many of their neighbors. Demographics: Target users based on age, gender, parental status, household income, and more Interests: Target people based on their interests, even if they're visiting pages about other topics In-market audiences: Target users who are actively looking for products or services similar to yours Custom intent audiences: Create and target audiences based on their search behavior and interests Remarketing lists: Reconnect with users who have previously interacted with your website or app Customer match: Use your first-party data to reach and re-engage with your customers Similar segments: Expand the reach of your best-performing audiences by targeting new users with similar characteristics Affinity audiences: Reach people based on a holistic picture of their lifestyles, passions, and habits Life events segments: Target users

kelnos 2y ago
Not sure what point you're trying to make, though: you buy ad placement from Google, not data about people. Sure, you can make the inference that people who visit your site via a Google ad fall into one of the categories you've targeted (though you won't know which one, unless you've only chosen one), but that's it.
- youngtaff 2y ago
  Depends… if you run an ad server then you can get some information on who sees the ads
- ineedasername 2y ago
  You can target all and only all criteria at once so only people who fall into all criteria will see the ad. A variation may target a different group and have its own tracking. If they see the ad they fall into the category combination I specify. If they click the ad then I known all of that stuff about a visitor because I know which visitors clicked and which found their way outside of ads. If they signup or enter email or anything like that then I know exactly who they are for most people. Even if I have only an email but no name I can create a shell profile and use a data broker to find the name behind the email a lot of the time. Then I have everything tied to a person. Multiply this times thousands upon thousands of ad impressions across multiple campaigns and you can bud a pretty good database with highly specific data. Sure 100% accuracy isn't guaranteed but neither is it guaranteed through more direct data brokers.

kelnos 2y ago

Not sure what point you're trying to make, though: you buy ad placement from Google, not data about people. Sure, you can make the inference that people who visit your site via a Google ad fall into one of the categories you've targeted (though you won't know which one, unless you've only chosen one), but that's it.

youngtaff 2y ago
Depends… if you run an ad server then you can get some information on who sees the ads
ineedasername 2y ago
You can target all and only all criteria at once so only people who fall into all criteria will see the ad. A variation may target a different group and have its own tracking. If they see the ad they fall into the category combination I specify. If they click the ad then I known all of that stuff about a visitor because I know which visitors clicked and which found their way outside of ads. If they signup or enter email or anything like that then I know exactly who they are for most people. Even if I have only an email but no name I can create a shell profile and use a data broker to find the name behind the email a lot of the time. Then I have everything tied to a person. Multiply this times thousands upon thousands of ad impressions across multiple campaigns and you can bud a pretty good database with highly specific data. Sure 100% accuracy isn't guaranteed but neither is it guaranteed through more direct data brokers.