Off-Topic: I always thought they missed out on a great opportunity to name the umbrella company AlephBet instead of AlphaBet ([1]), perhaps with a tag-line tha

Off-Topic: I always thought they missed out on a great opportunity to name the umbrella company AlephBet instead of AlphaBet ([1]), perhaps with a tag-line that reads: "stop thinking in constants" (to contrast Googol being equal to 10^100). [1] https://en.wikipedia.org/wiki/Aleph_number https://en.wikipedia.org/wiki/Aleph_number