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This is especially important for smaller languages, as otherwise the effect of globalisation means that by-default they would just use the foreign (typically En
by fy20 2y ago
This is especially important for smaller languages, as otherwise the effect of globalisation means that by-default they would just use the foreign (typically English) word. These institutions are responsible for maintaining the culture of the language.
For example in Lithuanian, an "influencer" is colloquially called "influenceris". But in Lithuanian "influence" translates to "įtakos", so it isn't anywhere close to correct.
The terms "įtakdarys" (influence maker) or "nuomonės formuotojas" (opinion shaper) would be a more Lithuanian version, as they are based on existing Lithuanian words. However in this case "influenceris" rolls off the tounge a lot easier, so maybe it is acceptable to be used.
The purpose of these institutes is to decide which is the correct word to use.