Actually, you can market before you've written a line of code. Ideally you've figured out some pain point that Instahero will solve, so why not pitch that? "X s

Actually, you can market before you've written a line of code. Ideally you've figured out some pain point that Instahero will solve, so why not pitch that? "X sucks, and we're doing something about it" Write a sales letter. A great example can be found here: http://charmhq.com/ http://charmhq.com/ Start collecting email addresses, and send a lot of mail keeping everyone abreast of your progress. Blog a lot, either with product updates or educational posts about all things analytics. Check out http://greatemailcopy.tumblr.com/ http://greatemailcopy.tumblr.com/ and http://customer.io/blog http://customer.io/blog, both of which are helping promote a non-released product. My network is pitiful, yet I was able to get 300+ emails on my announcement list before launching. And when I flipped the switch, about 1/3rd of the list signed up within a day.